BRAND ACTIVATION
Inspired by Hanni x Ugg ☻ 2024 Collaboration
This BRAND ACTIVATION draws inspiration from the vibrant energy of the HANNI x UGG 2024 collaboration through an immersive pop-up product display that merges lifestyle, fashion and storytelling. Positioned at the foot of dual escalators, this dynamic installation transforms a high-traffic retail zone into a visually compelling brand moment.
Echoing HANNI’s bold and trendsetting aesthetic, the concept features modular, transparent inflatable that resemble airy bubbles framed with of florals— Each framed with playful florals that symbolize freshness, femininity, and the blossoming identity of the UGG brand. These elements frame a curated lineup of apparel and footwear, harmonized in pastel tones that reflect the campaign’s vibrant, youthful energy.
The footwear is elevated as a hero element, displayed on the transparent inflatable platforms—evoking the sensation of stepping on soft, floating clouds.
Designed with global scalability in mind, the pop-up uses lightweight, reusable materials—making it easy to transport, assemble, and adapt across multiple retail environments. This plug-and-play solution ensures both logistical efficiency and creative impact, ideal for seasonal launches and brand campaigns.
Beyond a visual installation, this activation is crafted to evoke emotion and spark interaction. It’s engineered to transform attention into curiosity, curiosity into connection, and connection into brand loyalty—delivering WOW impact at every touchpoint.
Whether viewed from a distance or experienced up close, this activation redefines in-store storytelling. It positions UGG not just as a brand— but as a lifestyle of softness, imagination, and unforgettable charm.
All campaign imagery featured in this activation concept is sourced from official UGG® campaign assets.
All rights belong to UGG®
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